Jimmy, in airing the commercial, gets tons and tons of clients. They call in by the hundreds. It’s a huge, huge success. But he never informed the partners of the decision to air the commercial. And he never thought about the implications that the commercial has on the branding of the law firm. And he never thought about the implications that the commercial has on the firm’s clients, and on their relationship with other firms. The issue here is that Jimmy really isn’t thinking about the big picture, just this narrow vision that allows him to break rules and still get by because immediate results are promising.
Only Jimmy doesn’t think about the big picture not because he had the inability to understand it (which is what Chuck thinks of him), but because he doesn’t want to see the big picture. He wants to only see enough that supports his version of reality, enough for him to break the rules and still get away with it. Because seeing the big picture is debilitating, robbing you of any control that you think you have. And Jimmy needs to feel like he has some semblance of control. But deluding yourself just makes it more difficult when it all crashes down, which Jimmy understands when Kim is demoted and has to work in the basement of HH&M.
The issue here is that Jimmy doesn’t want to understand the full extent of his actions, to the point that he wants Chuck to extort him in order to set things right, promising to help Kim if Jimmy quits being a lawyer. It’s a great scene, watching Jimmy prod again and again at Chuck, attempting to wear him down to prove that Chuck wants to break the rules too. Because, deep down, Jimmy realizes that he’s not wired like everybody else, that he wants to be the rulebreaker, and that he’s isolated in the world as a result. He fails to see the merit in these rules, and his desire to impress the partners with the commercial is his attempt to communicate his vision of the world with somebody else, to prove that his code is just as effective. But nobody believes that. And he ends up isolating himself from everybody around him.
Mike’s storyline is related to this through the idea of social codes and what he sees as acceptable and unacceptable. In a criminal world, immorality is the norm, and violence is an acceptable practice. But Mike doesn’t want to believe that he’s a part of this world, so he devises more moral ways to involve himself in criminal practices. Instead of killing Tuco like Nacho wanted (which would have inadvertently changed the way that Breaking Bad would have happened), he had Tuco beat his face to a pulp, calling the cops ahead of time in order to have them catch Tuco in the act of committing a felony. It works, and Tuco goes away, but Nacho doesn’t understand why Mike doesn’t just adhere to the criminal code in front of him? Why delude yourself to believe that the world around you is something it’s not?